
What Makes a Clip Go Viral: 4 Emotion Spikes
What makes a clip go viral? Four emotional beats, surprise, disagreement, vulnerability, and righteous anger. How to spot each one in a transcript and clip it.

Co-founder & CTO, QuickReel
Ayush Sharma is the co-founder and CTO of QuickReel, the AI video clipping platform used by 380K+ creators. He started QuickReel in his second year at DTU and raised venture funding at 21. He writes about turning long podcasts and videos into short-form that grows an audience.
I'm Ayush Sharma, co-founder and CTO of QuickReel. I lead engineering and build the AI pipeline that turns long podcasts and videos into short-form clips: finding the moments worth clipping, reframing them for vertical, and adding captions that hold attention.
I started QuickReel in my second year at Delhi Technological University (DTU). We incorporated in December 2022, and I raised our venture funding at 21, while still at university. Today more than 380,000 creators, podcasters and brands use QuickReel.
On this blog I write about what we learn building QuickReel: how to turn long recordings into clips that grow an audience, what works on TikTok, Instagram Reels and YouTube Shorts, and where AI editing helps and where it doesn't.
220 articles published

What makes a clip go viral? Four emotional beats, surprise, disagreement, vulnerability, and righteous anger. How to spot each one in a transcript and clip it.

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